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Accomplished Beauty Veteran of Amethys Skincare, Nicole Simpson

By on March 22, 2021 0 934 Views

Nicole Simpson is a highly motivated entrepreneur and accomplished beauty veteran in the aesthetics industry. As founder of Amethyst Skincare, she proves her innovation in the beauty space with a skincare line entirely dedicated to healing & protecting the skin from environmental toxins and skin stressors

Growing up in Florida, Nicole’s passion for skin care began at the early age of five years old, when she would rummage through her mother’s vanity and attempt to read the ingredients on the labels. She would obsessively read chemicals out loud and became intrigued with how things work. Her senior year of high school was the first time Nicole made her first skin care mask –a combination of aloe vera and green tea –to treat and heal her own, newly developed cystic acne.

Nicole’s parents cultivated a STEM environment for her, which ultimately led her to attend the Florida Institute of Technology. During her biology and chemistry classes, she had a chance to study her own homemade acne mask in the lab –taking it apart, she was fascinated to discover that her compound had more than 300 botanical anti-inflammatory molecules. Her steadfast curiosity& enthusiasm led her to graduate as a biochemist going on to work at a major pharmaceutical company where she reverse engineered brand name consumer medications. While she was intrigued by the work, Nicole was lacking that same passion she received when she worked with skin care.

In an effort to be closer to what she loved, at 24 years old, Nicole went back to school tobecomea trained aesthetician. However, because of her background, she approached skin care differently –rather than just going through the standard steps, Nicole listened to each skin’s needs and found that when she gave the skin what it needed, it healed itself. When she transitioned to medical aesthetics, Nicole’s career catapulted to a new level. Besides her reputation among clients, Nicole captured the attention of top doctors who invited her to educate their staff on her effective skin care approach. Her career took another turn, when a rep for the Pierre-Fabre brand, Glytone, encouraged her to move into the education side of skin care in order to inspire and share knowledge with other aestheticians and dermatologists.

During her four years as Head of Education, at Glytone, Nicole trained some of the biggest names in dermatology–including Chief of Dermatology at University of Pennsylvania, Dr. Cherie Ditre, Dr. Whitney Bowe, Dr. Doris Day, Dr. Rebecca Fitzgerald, among many other notable names.

From there, she moved on to become the AVP of Global Education and Business Development at SkinCeuticals/L’Oreal. There, Nicole led and managed all international business development and education initiatives for the brand across37 countries. In addition to creatingeducation programs designed to increase sales and improve profitability, she helped execute the successful launch and commercialization for SkinCeuticals in Russia, Poland, UK,Ireland,Chile,

Colombia, Denmark & the Nordics, and Lebanon. She excelled in demonstrating the business of beauty. During her time at SkinCeuticals, Nicole partnered with Dr. Mitchel Goldman to build a global business development program. She traveled the world and educated other doctors on achieving success with medical skincare in their clinics.

During her corporate career, Nicole was an aggressive world traveler –spending lots of time in Europe, Asia, and South America –and as such, she observed first hand the imbalance of the world. When she traveled to places with heavy pollution, like Beijing, her skin would have adverse reactions to the pollution and toxins.

“The beauty industry is a big contributor to that[pollution]–sourcing to countries like China & India because of the cost,” says Nicole. “We need someone to lead the charge and get real with consumers.”

Nicole, Amethyst Skincare Founder

Nicole attributes the creation of Amethyst to a dream she had. When it comes to formulating skin care, she went back to her roots to develop a formula that actually works, and helps the skin heal itself from environmental toxins and stressors. Overtime, all the free radicals (AKA inflammation) and toxins exposed to the skin build up, because the body can only neutralize itself and heal its skin cells at a certain pace. When that accumulation happens, skin cells oxidize causing harmful reactions as severe as skin cancer. As the environment continues to change rapidly, Nicole strives to offer products that can help consumers augment their current skin routine & products, to ensure the skin is fully covered and protected from the declining environment.

Just like the Amethyst stone is known for its healing properties, Amethyst Skincare is designed to heal the skin by restoring the skin barrier while also arming it with the basic needs to neutralize all the environment’s free radicals. Additionally, the brand aims to be environmentally conscious and avoids plastics as much as possible. They will offer a recycling program, allowing consumers to send back their packaging who will give it to TerraCycle for proper recycling.

A Florida native, Nicole currently resides in her hometown, where she continues to remain passionate about educating on the science of skin and helping medical aesthetic practices thrive through business development strategies. When she isn’t working, Nicole enjoys skiing, hiking, and philanthropy. Nicole’s expertise has been featured nationally & internationally in MedEsthetics, Modern Aesthetics, Cosmopolitan, Femina, Singapore Business Times, SkinGurus, Athens Daily Review, Elle Norway, Elle China, Elle Colombia, Allure Hong Kong and The Today Show, among several others.

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